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Sharing the stories of the people in the venture capital community.
VC ignite Logo - Black.png
Sharing the stories of the people in the venture capital community.

Navigating the Digital Horizon: An Intimate Chat with the Compass Behind PSP

People, Service, Profit: The Triad Powering Modern Marketing Mastery

Thank you for having me. My name is James, and I've always been deeply passionate about leveraging technology to tackle the most pressing business challenges. With a background in Operations and and client/employee engagement, I've spent the better part of the last decade diving into the intricate nuances of diverse industries and understanding where marketing can bridge gaps. This exploration led to the foundation of PSP Compass Solutions. At our core, PSP stands for People, Service, Profit. We are driven by the belief that prioritizing people and delivering outstanding service naturally culminates in profit. Our ethos emphasizes not only attending to the macro perspective for our clients but managing the intricate details, enabling them to remain focused on broader business goals. Our company isn't just about marketing; it's about creating genuine business value grounded in our core principles. In just two years, we've realized significant accomplishments. By crafting and executing digital marketing strategies both for and with our clients, we've ensured a proactive and collaborative approach to navigating the increasingly complex landscape of digital marketing. Our results speak for themselves: we've achieved an average increase of 40% or higher in revenue for our clients over a span of 6-12 months, primarily through website traffic generated by PPC campaigns or a harmonized strategy across multiple channels. PSP Compass Solutions is not merely a provider of digital content. We stand as partners with our clients, emphasizing the importance of continuous learning and adaptation in the dynamic realm of digital marketing. Our commitment ensures that businesses remain informed, agile, and poised to harness evolving trends, ensuring sustained relevance and engagement within their respective industries.. What truly distinguishes us is our unwavering commitment to identifying the most efficient and effective marketing strategies for business growth, all while prioritizing a people-centric approach and delivering exceptional service. This commitment, combined with our proactive embrace of technological innovation, ensures that our clients remain well-informed and adeptly positioned to harness emerging trends and methodologies within the marketing domain, thereby fostering holistic business expansion.. In today's fast-paced business environment, the challenges companies face are in a constant state of flux. Recognizing this, our solutions are designed to be as dynamic as the landscape they navigate. As we envision our path ahead, our foremost aim is to empower businesses to thrive in the vast and often overwhelming world of marketing. We do this by offering indispensable marketing expertise, meticulously tailored to align with the specific needs and target audience of each company. Beyond just strategizing, we are ardent advocates for education. Our approach is centered on bridging the knowledge gap, ensuring our clients are well-versed with the myriad marketing channels available and how best to leverage them. Think of PSP Compass Solutions as more than just an outsourced marketing team; consider us your integrated marketing allies, wholly committed to catalyzing your business growth.. In essence, PSP Compass Solutions stands at the crossroads of technology and business acumen, ensuring that businesses not only survive but thrive amidst challenges.

From Lighting to Startups

A serial entrepreneur's addiction to building communities, networks and change.

Thanks for having me. It feels a little funny sitting here being interviewed for my own company. But I figured I should jump in the interview seat and introduce myself. So, my name is Joseph, and I am a serial entrepreneur. And when I say serial...I mean, "serial". Currently, I run 28 tech companies, a media broadcasting company, an events company for the commercial and hospitality space, a business and advisory agency, I host a chapter of a non-profit, I've published 21 books on Amazon, I host workshops around the books that I've published, I've launched a 14-Step recovery program for Former Founders, I run a podcast, I fill in as host for Pitch Nights, I mentor over a dozen startups, and now we've launched VC Job Fair. If you're counting, the final number is...I do a lot. But still take multiple naps per day. And can take a 2-hour random phone call. Mostly, I'm able to do all of this because I've already done my greatest thing. I raised my two kids, Tyler and Jayden. They are the two best guys I know. They are smart, healthy, independent and free-thinking. And because I've already done my best thing, I'm free to experiment and take risks.
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